Senior Graphic & Brand Designer
Skills/Expertise in:
Creative Brand Designer & Developer
I am a well-rounded graphic designer, web developer and brand marketing specialist with a worldly versatile 20-year career working exclusively in the creative design industry seeking employment.
I design and build brands to function as powerful marketing tools inspiring customer engagement, retention and ultimately, sales. With a keen awareness of budget allotment, I develop campaigns with seamless integrations between print, web, video, etc..
My employment history includes corporate, agency, startup and freelancing in the form of working in-house, remotely and independently respectively. I enjoy collaborating with clients, creative teams and production professionals from conception to successful completion.
How can I help your business? Email me so I can help address the problem areas your business is experiencing.
Wisdom that comes from Experience
I strive to deliver my finest on every file I touch. If I am not engaged in a project, then you can bet I'm working on enhancing my skills, soaking in the newest news or putting the very last pixel into place.
As my knowledge base and skill set become more refined, I am able to gain a much better perspective on design challenges. From higher vantage points, I am able to see the solutions and the most effective route.
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Extensive portfolio demonstrating technical and creative prowess in all/most visual design fields
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Skilled in team leading, hiring, training, supervising and mentoring talent and consulting services
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Savvy mindset for innovative brand marketing and advertising initiatives
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Unparalleled image retouching, photorealism, “magic” skills; aka
“M.C. Mouse Master” -
Exceptional knowledge of typography, color theory, marketing psychology
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Dependable and detail oriented yet able to meet tight deadlines
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Solid grasp of ‘big picture’ and R.O.I. with realistic expectations for web or print projects
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Continuous self-education - techniques, tools, trends, et al.
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Comfortable providing justification for design decisions
Education
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Rowan University
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September 1990 - May 1994
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Location:
Glassboro, New Jersey -
Degree:
Bachelor of Fine Arts -
Years:
4
A demanding, studio-intensive, four year Bachelor of Fine Art (BFA) degree majoring in Graphic Design with a specialization in Business Marketing. Art course curriculum included color theory, art history, graphic design and advertising). Cumulative 3.8 GPAconsisting of Graphic Design I - VII courses and all Art Department requirements.
Work Experience
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19 Years May 2001 - Present
infin80 creative® & Professional Photo Collages®
Freelance Owner
infin80.com: After years of ‘sidework’, I began infin80 creative in 2001 to assist clients with all facets of visual design and brand marketing services. I’ve developed entrepreneurial skills like how to run a business, interact with clients, consult, budgeting and so much more.I’ve also been fortunate to do a wide variety of freelance work for and with companies of all sizes. Projects include discovering new niche markets, integrating strategic partnerships, complete brand overhauls to a basic logo or flyer.
Clients Include: Comcast, Harrahs, Lingerie Football, Waldorf Astoria, Hilton Properties, Marriott, Crazy Horse
ProCollage.com: A highly fulfilling creative outlet for my digital artistry. ProCollage® allows me to keep my Photoshop skills and techniques sharp by designing unique home décor made from client-provided pictures. Large color posters crafted into collages, pop-art, mosaics, pic-to-art and more.
Clients Include: UFC, Penn State University, Emerson, Inc., Old Navy and 2,000+ happy customers worldwide
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5 Years Jun 2015 - Present
Global Web Design & Technology
REMOTE
Web & Graphic Designer
- Lead digital creative designer for national marketing agencies. Design websites and develop online marketing strategies to generate leads and increase sales of services.
- Create brand identities; design print marketing materials; build custom website templates
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4 Years Feb 2011 - Jan 2015
zexzoo® & Spearmint Rhino Las Vegas
Las Vegas, NV
Creative Director
Created zexzoo, a real-time Las Vegas nightlife event hub and online community. Design brand from ground up and develop marketing strategy. Lead team to build dynamic, monetized web experience with mobile app compatibility.
- Budget management, pay-per-click advertising, lead generation via tracking analytics
- Create brand identity for world-renowned adult entertainment gentlemen’s club
- Hire and manage in-house and freelance designers; work in tandem backend programmers
- Strategic search engine optimization, content and social media management
Clients Included: Nightlife Hospitality, Mile High Gentlemen’s Club, Spearmint Rhino, Crazy Horse Too, zexzoo.com
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8 Years Feb 2003 - Jan 2011
The Media & Marketing Group & Star Group
Cherry Hill, NJ
Art Director
- Manage team production on dozens of casino accounts and their associated projects and events
- Concept and maintain brand identities for casino properties; design promotional marketing materials, ads, logos, outdoor advertising and signage, custom invites, direct mail, brochures and on-site marketing materials
- Oversee/direct photo shoots, concept marketing promotions, campaigns and implementation coordination of all media inc. print, web, video and radio
Clients Included: Harrah’s Entertainment Corporate, Sands Casino & Hotel, Trump Marina, Las Vegas Hilton, Venetian/Palazzo, Resorts Properies
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8 Years Jun 1994 - May 2002
Advertising Systems Incorporated
Pennsauken, NJ
Graphic Designer
- Web design, catalogs, package design, newsletters, direct mail, trade shows, magazines, brochures, corporate identities and logos, signage and brand advertising
- Developed hi-end color correction, photo manipulation and image retouching
Clients Included: Arai® Helmets, Asian World of Martial Arts (AWMA), Comcast, Caliper Inc., National Paintball Supply (NPS)
Portfolio Projects
The following portfolio samples were created from a large diversity of clientele during my career and the various design positions I’ve had. This includes work from my freelancing jobs as well as artistic creations designed for ProCollage®. A vast amount of the more glamorous projects stem from my work in the gaming and nightlife industries. All projects displayed were designed, developed and created solely by me.
These thumbnails were chosen randomly and were created dynamically from a rather new PHP image gallery script that I have been eagerly waiting to use. The thumbnails are of different resolutions and proportions. The script utilizes Git, the OSX Terminal and creates the thumbnails of all the images placed in a particular folder.
A great feature of the script is that the resulting markup is responsive. A drawback is that this dynamic creation makes it difficult to write descriptive text for any particular image easily. Nevertheless, this photo gallery showcases a vast assortment of my favorite projects. Please find more on my business ‘storefront’ site infin80.com.
So, please enjoy this portfolio selection that includes website design, promotional logos, billboard and outdoor signage, publication design, corporate identities and more, in no particular order...
Don’t You Forget About Me...
Let’s stay in touch
Not in the mood to email or call right now? Then complete this quick-n-easy contact form so we can discuss your project or just send me some interesting material. And, no, that wasn‘t a request for spam or solisitations. Thank you. Your time is very much appreciated.
Wait! Before you go
Please be sure to grab one of our parting gifts!
After taking all of that beautiful content in, we just couldn’t let you go away empty-handed. We’ve devised a unique way to condense all the content contained in this site into a single page or so; keeping all pertinent information! No, it’s no joke. I know you want to tell me to drop the mouse and slowly back away from the computer, right? Understood. But, now what if I told you that you could not only view it, but physically hold and feel it... take it home with you if you like!
No, I’m not joking! I’m quite serious...a streamlined layout and orderly design we’ve named a “resume”.
OK, enough tomfoolery. My apology for the sarcastic tone. It stems from the frustration that's built up from creating that interactive resume. A variety of the reasons are explained in an anti-interactive resume article I wrote in March 2017.
Main issue - major difficulty ensuring everyone 
would be able to view the 'working' interactive PDF.
And many, many more problems - Read the full article, How I ended up with a Useless Interactive Resume over on Medium.com.
Don’t get me wrong, I believe both resumes represent my skills well and are thoughtfully designed. The underlying issue is the complexity in which it is to view properly. To ask employers to try 1 of 4 options in order to view a resume is unheard of and reason enough to move on to the next candidate. That is precisely why I built print resume no. 2. should be no more complicated than blinking. That being said, four options to try...
- Here are your options:
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Download PDF
- Fortunate users will see the PDF embedded into a new page in your browser
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View with Flash
- This option seems to work well...well, only if you have Flash that is
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Download PDF
- Download the file to your hard drive. Open it with Adobe® Acrobat Reader
